#HideTheBags; Instagram shopping – Stripy Giraffe Review & #Giveaway

I don’t know about you guys, but sod the actual people watching, more than ever I’m using Instagram as a bit of a platform to lust after, stalk, pin and purchase clothes.

I guess it’s that influencer reach working to a T; drawing us in by the smiles and brights; the dreams of what we could be draped in as we set about our day. Some say social media is unhealthy for our mental health – Dad Muddling Through would say it’s unhealthy for our bank balance and wardrobe capacity.

At the moment, I’m obsessing over Spring wear. Stripes, brights, slogan tees, midi length skirts and pumps. They seem to be everywhere except in my wardrobe so I have been on a mission to put that right. You know you’re on my wavelength if you automatically tap the torso of any full length instagram squares and actually feel a bit annoyed if the outfit source isn’t tagged.

Part of the draw to purchasing from some of the retailers we have seen pop up in our feed is that by doing so, we are often supporting small businesses. Women, mums, entrepreneurs and those who have dared to take a leap of faith into something new. It’s introduced me to styles, icons who wear them so well, and a level of confidence in embracing what you love that I otherwise might never have encountered.

By opting into an independent brand, it’s not just a fashion statement you’re making, it’s a movement in supporting a small business, subscribing to a political statement, and often a display of individuality and personality.

On my scrolls for clothes, whilst dipping my toe into some hashtags such as #whatmamaworemonday and #mumdresscode I’ve discovered some beaut pieces that I simply can only dream of filling my wardrobe up with. The lust is real, and it’s taking a LOT of effort to keep the impulse buys in check. It’s like window shopping every ten minutes of your life. (*I try and make it every fifteen. Must try harder).

So alongside the Essex Mama, Selfish Mothers, and Scamp and Dude, who are the new players coming up through the ranks, drawing us in with their bold designs and fun graphics that seem to capture something in so many of the #Instamum community?


Definitely, absolutely one to watch is Stripy Giraffe. AKA Ruth, a Mum of three starting up her fashion prints biz from her cottage in the country.

Grey metallic star Sweatshirt (standard fit)

Ruths bold sweats had my eye all autumn winter season, and whilst I was about to hit order, then the sun came out and I had an epiphany. The spring breton is what I need in my life right now. You can have a little insta-lust over here designs via her instagram page too…

Navy blue long sleeved Breton with red metallic text

Ruth kindly let me customise my  own exciting collaboration between Stripy Giraffe and MMT for Spring Summer 2018. There was obviously one choice for my slogan…

The quality of the top is exactly what I was hoping for – a relaxed fit in a light 100% cotton. Nothing too ‘stretch fit’ or 1998. Made from proper cotton, it’s not going to have you sweating on the school run, and is be perfect to layer up. Washable at 30ºC, which is an obvious requirement after a day fending off mucky paws / jam sandwiches / spaghetti bolognese / welly boot mud.




Got to talk about the colour pop of that print too…hello spring! I’m already dreaming of sunny days with my pink shades and lippy on with this little number. It’s exactly the kind of pallette I’m working to right now – be gone the greys of 80% of my clothes!

So with this shout out to Ruth, I hope you head over to @Stripy_Giraffe, give them a follow, and be part of their uprising. The time is now to be part of something special, and I wish Ruth every bit of luck along the way.

Ruth, definitely a member of the #CoolMumClub.



Ruth has amazingly offered to give one of you a Stripy Giraffe trademark Breton, with customisable slogan print. You can choose from #CoolMumClub, hello, mother, smile, wish, dream in red or blue stripe. To enter, head over to my GIVEAWAYS page via the rafflecopter widget… Good luck!

Disclosure: I was gifted my Stripy Giraffe Breton in exchange for this honest review


Share Button
(Visited 245 times, 1 visits today)

23 thoughts on “#HideTheBags; Instagram shopping – Stripy Giraffe Review & #Giveaway

  1. Tracy K Nixon Reply

    Looks a great brand – I love thise sorts of tops – so comfy to wear!

  2. […] #Hide the bags: Instagram shopping – Stripey Giraffe review & giveaway  […]... https://motherhoodtherealdeal.com/parenthood/welcome-coolmumclub-linky-week-96
  3. pamsbakeandbabyblog Reply

    These tops look great. I have bought so much from Instagram its been a great platform for small business. #coolmumclub

  4. anywaytostayathome Reply

    Oooo i love it. So cool #coolmumclub

  5. ettieandme Reply

    Oooh i love it and so perfect for spring #coolmumclub

  6. mummy here and here Reply

    Such a cute idea, I do love a good old stripe X #coolmumclub

  7. Life Love and Dirty Dishes Reply

    I love this and the slogan. I would totally choose a #coolmumclub one.

  8. viewfromthebeachchair Reply

    Looks super comfortable. I love stripes! #coolmumclub

  9. motherhoodtherealdeal Reply

    I totes want one of these tops – off to enter the giveaway now! Can’t believe I don’t have one of these are your #coolmumclub co hostess!!!!! xoxo

  10. Navigating Baby Reply

    Oh I love that! Bretons are a bit of a mummy uniform aren’t they. I always feel good in mine. In fact I am wearing one now! #coolmumclub

  11. cheryl hadfield Reply

    Looks really comfy and great quality

  12. emptynestmummy Reply

    Oh I do love a Breton stripe! Got to dash … off to win a #coolmumclub top!

  13. Tubbs Reply

    Those do look nice. Rev T is investigating if he can block specific clothing websites so I don’t get tempted. I have form …

  14. Leila Benhamida Reply

    Really nice. Love the pink stripes.

  15. Charlotte Stein Reply

    Loving all the slogan tops at the moment, and this one is fab! #coolmumclub

  16. Liam Bishop Reply

    My wife would love this style!

  17. crummymummy1 Reply

    I’m entering – love this! #coolmumclub

  18. Musings of a tired mummy...zzz... Reply

    Definitely a cool mum but now it’s official with the top to let the world know! I’m off to enter the comp… #coolmumclub

  19. Wendy Reply

    I am in love with this top! I love finding small businesses on Instagram, could spend a fortune on things I’ve found on there xx #coolmumclub

  20. Kim Styles Reply

    that looks a lovely top – I wear stripes a lot

  21. Sally Hill Johnston Reply

    Really love the stripes, beautiful top

  22. Heidi Borchardt Reply

    I love it, it looks great.

  23. Tee Simpson Reply

    I love stripes. Would look lovely with black.jeans.and converse

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.