#coolmumclub: Meet the members…Mumbelievable

And so, it seems we are not ready to say goodbye to this series just yet – keep them coming guys!

Thanks so much to Ursula aka Mumbelievable for submitting her intro this week. I was lucky enough to meet Ursula at BML16 and we hit it off, and stayed in touch blogger-stylee. When I read her back story, her vision and her blog-goals I was totally inspired. This is a blog with a mission to make the lives of women better. It’s pretty incredible where she’s going with her goals, she is quite franky, Mumbelievable (Yes, you are Ursula ;-)).


Hey #coolmumclubbers! I’m Ursula, but you may know me as Mumbelievable.

I live down on the south coast of England in a stunning converted barn a few minutes from a gorgeous beach on the River Hamble, with my legend of a husband and our so-smart-he-outwits-me-no-sweat three-year-old, Xav. I realise that sounds super cheesy and as though life is pretty perfect – which, for the most part, it is. I count myself very, very lucky.

The past year has been the toughest of our lives though. Tim (husband) had to have a kidney transplant last August after his kidneys failed. His illness, the surgery and the complications he has faced since – and is still battling – have taken a huge toll on all of us and it’s only now that we’re beginning to emerge from survival mode that we can appreciate the impact and trauma of it all.


One of the hardest parts for me has been having to watch my person, the one I love more than anything (other than our boy, obvs!) in the universe having to fight so hard and experience so much suffering. On the other hand, our outlook has undergone a radical transformation and I now know what it means to truly not sweat the small stuff and to appreciate the beauty of the world and of life. And that’s a wonderful lesson. It sounds a bit weird, but I wouldn’t change a thing. I feel like everything we’ve been through together has made us better and more solid. I love being able to experience everything in more colour, like I do now.

I started the blog in July 2015 as a way to make myself accountable for putting myself first a bit more and getting back into exercise; something I’d found nigh-on impossible since having Xav. He was born early and has had a huge number of challenges in his little life – but he deals with them in a true rock star fashion.


I say quite often that being Xav’s mummy is the single biggest privilege of my life, but it didn’t come naturally to me. He teaches me so much about the person I want to become for him and I love being a parent, but it’s the hardest thing I’ve ever done and will probably ever do. By the time he was about 18 months old my confidence was on the floor and I felt pretty unhappy and couldn’t really work out why.


The blog grew quite quickly (through the Facebook community mainly) and I realised pretty soon that there was actually a much larger issue to be explored; the reasons why mums find it so damn hard to prioritise their own needs. I began to explore the identity shift that happens when we have babies and how we can understand the magnitude of its implications. So I switched the blog’s direction and things just spiralled from there.

I chose my brand values: Confidence, honesty, empowerment and solidarity for mums. This is now what Mumbelievable is about. Everything I do reflects one or more of them. I love the blog and everything that it stands for, and I’m so excited about the opportunities it has opened up.

I’ve now partnered with a brilliant coaching company and we’ve developed confidence workshops for women going back to work after maternity leave or extended time out to have a family, and the pilot is happening in November.  We’ve had interest from all over the country and are working with companies to integrate it into their wellbeing programmes. We’re about to do some corporate pitches and I can’t wait to grow it and see where it goes. Our plan is to create nationwide events and an online programme early next year, so things are moving fast. Yay!

The best thing about all of this for me is the goal we’ve set: To help a million women feel the way they deserve to about themselves. Through our research we’ve learned that 82% of women feel worse about themselves now than before they had children, which I am still so shocked by. This is such a widespread problem.

My biggest hope is that Mumbelievable will help to change it by empowering mums to recognise that they’re absolutely incredible so they can live happier and become more fulfilled and successful. Who knows what they could go on to achieve if they reconnect with themselves in this way?


So that’s my mission.

I’m still juggling it around my freelance PR and events work at the moment, but my hope is that before too long it will pay its way so I can invest more time and money into growing it.

Again – cheese on toast – but I feel like this is my thing. My purpose (urgh…can’t believe I’m actually writing that) and that elusive ‘something’ that some people seem to have been lucky enough to find which sparks fire in their hearts.


The blog has given me more than I could ever have dreamed of. I’ve met the most incredible people, had the most brilliant opportunities and now the biggest benefit of all is that I’m helping women see how awesome they are. It doesn’t get better than that.

Whatever you’re doing today, I hope it’s great. Thank you for reading my ramblings.

And huge thanks to Sarah for having me on Mum Muddling Through, and for hosting the ever-brilliant #coolmumclub.

Ursula X

Website URL: http://www.mumbelievable.com
Facebook: facebook.com/mumbelievable
Instagram:  @mumbelievableuk
Twitter: twitter.com/mumbelievableuk

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