Developing a blog strategy

When I first started blogging, almost a year ago, my posts were somewhat erratic in frequence. I’d write when I felt inspired, and hit publish when I thought the post was good to go. There was definitely no planning, no scheduling and absolutely no strategy.

I would sometimes post daily, and sometimes I’d have days on end with nothing published which would leave me feeling a bit pressured to get something out.

As my blog grew and developed, and I learnt more, it became easier for me to save up posts when I was particularly productive, schedule them in advance and have blogs lined up for the coming weeks.

I also devised a regular pattern for my posts, which all go live at 6am. :

Monday – A current issue parenting or lifestyle post.

Tuesday – A collaborative post

Wednesday – No posts

Thursday – The #coolmumclub Linky

Friday – #coolmumclub Meet the Members guest post.

Saturday & Sunday – No posts

This helped me hugely to create some strategy to my posting, and installing an editorial calendar plug in was key in rolling out the schedule. That tip came from a blogging idol – Abi from You Baby Me Mummy. I also remember seeing something on TV once by a celebrity fashion blogger who said it’s best if your audience know when to expect a post.

The formula isn’t set in stone of course. I have and will take blog breaks for a week or more at a time. Running a linky in particular is a big commitment for any blogger and it takes a huge amount of time to read and share the posts. Hence why it is always courteous to adhere to the rules they have requested. A break here and there keeps you fresh, gives you the breather you need to keep going.

Blog free weekends aren’t quite what they seem – experience has taught me the blog community ‘shuts down’ over the weekend for the most part, so aside from a few linkies, blogsville is a quiet place to be at weekends while we all focus on ‘real life’. That said, for me the weekend is a key time to prepare for the week ahead – finalising posts, images and links for thursdays #coolmumclub. Alongside, of course reading and sharing any #coolmumclub posts. It’s prime time for a few instagram snaps and the odd tweet mind you!

I sometimes wonder if scheduling a blog rigidly is partly detrimental? For example, if I write a post about a current parenting issue, then it goes live two weeks later or more, the comments and conversations that follow can feel a little out of context. But only to me of course.

In addition, one of my blogging heroes ‘The Unmumsy Mum’ once tweeted her biggest blogging tip: ‘Only blog when you feel like it, simples’. It’s a refreshing thought.

On the other end of the spectrum, I have seen posts describing intense schedules and free printable planning sheets to ensure your blog and everything it involves is meticulously planned, inch by inch.

I guess, your blogging strategy evolves, as mine has over time. As life changes, my strategy will change too. In the future, as I contemplate returning to work and the children are at school, maybe I’ll have more time or less time to dedicate to writing…prompting a more Unmumsy Mum approach, or maybe I’ll need to be more organised than ever.


Do you have a blog strategy? What are your thoughts on planning and scheduling your posts? Or do you just hit Publish and not give it any thought?

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24 thoughts on “Developing a blog strategy

  1. Agent Spitback Reply

    I’m still undecided on this strategy thing. I blog and publish when i can but sometimes I can’t keep up with what I think I should be doing. I have heard so many sides on this schedule thing as well…so who knows what’s right or wrong? Or maybe there isn’t a right or wrong to begin with?

  2. islandliving365 Reply

    I think you are right, a blog strategy is a must, although I don’t really have one at the moment. I try to always post summary of weekend on a Monday and serious post on Wednesday and attempt to be funny on a Friday. Ooh sounds like a Craig David song. I think scheduling does help 🙂 #marvmonday

  3. Mim Reply

    I love a strategy 🙂 I think that’s a great one and very doable, with the odd break. I also agree with that quote – only write when you want to. Nothing is forced then 🙂 x

  4. wendy Reply

    Since January I have posting 3 times a week, publishing on Monday, Wednesday and Friday and writing up the posts in advance when I have time. I have also been using a diary to wrote down ideas and to decide when to schedule posts for. This is working out really well for me so far but this is no way,at the minute, I have the time or desire to post more frequently. I like the sound of your strategy and how you try and stick to a similar kind of post for certain days. I also agree a blog break every now and then is really important.xx #Fartglitter

  5. blabbermama Reply

    I’ve had my blog for 2 months. My schedule is erratic I’ll aim for 3 posts a week but I’ve no set days for publishing etc. A strategy is a good idea but for me and my writing style I worry my content would suffer. I enjoy writing and I think as soon as I put boundaries around it I’ll start to drop in quality. But that’s purely me. I know others who have a strategy and it works brilliantly. Yours sounds very doable #marvmondays

  6. Something About Baby Reply

    Up until recently, I’ve blogged as and when the mood takes me but with my return to work on the horizon, I’m aware I’m going to need to use my time more wisely if I’m going to continue my blog. So I currently have 6 scheduled posts and 6 posts in draft, with ideas jotted down to shape into a post in the next few weeks. This is something I need to do now, but I am also concerned about being on topic and posting relevant posts, and a blogging schedule can hinder this I think. So I’m still going with the flow but trying to get ahead of myself for when I know I’m going to be busy! #marvmondays

  7. Ross (@TheStentedPapa) Reply

    Nice post. I’m only blogging a little over 2 months now and I’m like you were at the start – infrequent / post when inspired / publish after a few proof reads. I have a list of topic to cover and I’m marking them off one by one. No scheduling for me right now (although I have just looked up Editorial Calendar plugin, thanks for that!). I soft launched about 2 fews ago via FB and got an amazing reaction over the following 3 days but that did put a bit of pressure on me to maintain momentum. So it’s a hard one to call. I’ve never been great at scheduling (my missus will back this up!) but I do see the benefits of it. Doing it is another thing altogether!

  8. Charlotte Reply

    This is habit I am trying to get into, I have only been blogging for 2weeks so still early days #fartglitter

  9. crummymummy1 Reply

    I publish four times a week – Monday, Wednesday, Friday and Sunday. My strategy is quality not quantity, but always be consistent! #fartglitter

  10. Life as Mum Reply

    Great post. If I am honest – I don’t! But I have been thinking I need one really.

  11. dearbearandbeany (@dearbearandbean) Reply

    I started with a strategy and now I post every day. Not sure how it happened, just have a lot to say and more opportunities have cone my way. I love the editorial calendar too! X #marvmondays

  12. Squirmy Popple Reply

    I think it all depends on how you work best. Some people need the structure that a strategy provides, while others prefer to go with the flow. I tend to post 2-3 times a week, but it’s pretty random, and will likely get more random now that I’m back at work and have even less free time. I don’t want to stick to anything too strict because I don’t want blogging to feel like a chore – it should be fun! #fartglitter

  13. Rhyming with Wine Reply

    I used to fly by the seat of my pants, but then I only ever really aimed to write one rhyme a week. Now that I co-host #fartglitter and a guest post series I have had to get a bit more organised though and I do have set days and times for each of my 3 posts each week. I find it easier with some structure, although I must admit that I’m kind of ready for a week off on hol next week. It’ll be my first bloggy week off since Christmas and much as I love it to bits – I think you’re so right! An occasional break to refresh will do me the world of good.

    Thanks for linking up with #fartglitter xx

  14. themotherhub Reply

    Interesting post : I’ve just started and it’s quickly become apparent that some kind of schedule or strategy is required , if only because otherwise you could spend all your time on it ! At the moment I’m trying for two posts a week, and limiting to three the number of linkys I join in.

  15. organisedjo Reply

    Great post. I always remember someone saying about being consistent when I started blogging, and I have tried to stick to that. I also like routine so for me knowing when I’m posting helps. #MarvMonday

  16. Naomi Reply

    I aim to post 3 times a week. I don’t always make it, but I tend to do Monday, Wednesday and Saturday as that fits in with me. Then I link up with whichever blog linkies are live that day.
    I should get better at planning my social media though! #MarvMondays

  17. turningupindevon Reply

    I think it’s great to have a blogging framework and this works for me too. I only post once a week (monday) because that suits my blog but being part of linkys and reading others blogs takes time too. It also takes me several evenings to write one post! Thanks for sharing #fartglitter

  18. Carol Cameleon Reply

    Blogging’s a funny old game isn’t it? The majority of it go in as a hobbie or creative outlet or family journal. Then come out, like me, with a blogging diary, being organised to the hilt and then a ‘strategy’. Without organisation at the very least, blogging can be overwhelming…!

  19. My Petit Canard Reply

    So great of you to share this. I always find it really useful and insightful learning about how others go about blogging. I’ve only recently developed more of a consistent flow and schedule with my blogging, and now being on maternity leave am able to take that even further. Which has meant more time recently contemplating what is the right blogging schedule and strategy for me. I think its going to be a little bit of trial and error over the next few weeks, especially after baby arrives and we get into a new rhythm! Thanks for sharing this on #MarvMondays. Emily

  20. mudpiefridays Reply

    I’ve fallen into a strategy and tend to post the same type of post on the same day like you. I also don’t publish at the weekend. Completely relate to the amount of work a linky brings and it does eat up writing time! I think over the coming months j would like to get better and get more organised with promoting posts as it can be a bit hit and miss! #MarvMondays

    1. MMT Reply

      I also need to get better at replying to comments! Thanks for popping by…xx

  21. rashmikaur Reply

    thanks for sharing i wasnt having any clue about how develop my blog but by reading your article ive got some clarity
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  22. Morgan Prince Reply

    I think it takes a lot to get organised with your blog and like you it took me a while. I’ve only just managed to settle on a schedule and it really does help me. 🙂

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