Have you ever thought about the end of your blog?
I have read countless blog posts dissecting the first week, month, six months, year of blogging. I’ve read many a post of the bloggerati, whose years of blogging have earned them a well deserved spot in the blog-hall of fame. The success stories are so inspiring. But what about the ones who didn’t make it? Where do blogs lay to rest when their days come to an end? When the time comes, how the hell do you decommission a blog anyway?
Although barely out of it’s infancy, my blog has seen some amazing followers come and go. Many silently into the night. Sudden blog death.
It’s got me thinking about the life expectancy of a blog site, or more importantly, the drive and passion of the person making it happen. Growing, creating and maintaining a blog is, or should I say ‘can be’ hard work. Whilst some small incentives can be picked up along the way for the lucky ones, ultimately, it is all consuming and labour intensive process. All the while we are driven, inspired and motivated by the shares, comments and likes of our readers, but does there come a time when the cost outweighs the benefits? When this platform becomes too hard to maintain?
Have you ever closed down a blog? It’s hard to imagine shutting down all the platforms you have worked hard to build. Would the withdrawal be too much? Or would it be a weight off your shoulders?
In the short term, there’s no end in sight. But what about the mid to long term? If you look forward five years, do you still see blogging as part of your life? Do I? Will we be blogging our way through retirement? Getting a notification that we have published our one millionth post?
What are your goals for blogging? And when you have reached them, is that the time to throw in the towel, and think ‘I did it’, or do you simply set your goals higher? There will definitely be pivotal points when you need to think about what’s needed to invest in the next level – better content, time, design, money? Growth, audience, recognition – it all comes at some cost.
Does life’s twists and turns dictate when and where your blog journey travels, and ends? Health, work, family…are we all one unexpected event away from hitting publish for the last time?
Or will we just get bored of it?
I am yet to read a long drawn out goodbye post. Are they out there? Maybe there is a ‘long blog break’ in us, allowing a blog resurrection some point in the future. But then, if ‘all systems are go’ in the background, how do you switch off from that ingrained need to check in on your site, the comments, the stats…?
Is the only real end hitting the deactivate button? Losing the words you worked so hard to create and publicise; Gone forever. Where does it all go? To the pearly gates of Blog heaven? Have you ever thought about backing up your blog content? Is there a button you can press to copy it all into a word document? Who knows…
Ultimately, this for me is a hobby. Probably the one that’s lasted the longest to date in my fickle life of trying this and that, then quickly moving on. So, if one day I’m no longer here, sloped off quietly without saying goodbye, don’t worry. I’ve probably just taken up ‘Rock Choir’, street dancing, or synchronised swimming.
And you never know – when it does happen, maybe I’ll be back.
PS I’m not going anywhere, today anyway. I’m just, y’know, thinking out loud. A blog break is imminent but don’t worry I’ve only taken time off for half term and a bit of Costa del sunshine!